For LGBTQ+ youth, community and support aren’t just important; they can be life-saving. Without them, the risk of suicide rises sharply.

Breaking Point uses stark, unmissable visuals to convey that reality: crumpled Pride flags left in place of queer youth, positioned in locations where too many lives have been lost. Each execution underscores a devastating truth—lack of social support can be lethal.

Intentionally jarring, the campaign pushes viewers to confront the consequences of isolation while calling for compassion, visibility, and action.