Breaking Point
ART & COPY: Olivia Valcourt
AWARDS: Communication Arts Student Showcase, Ads of the World
For LGBTQ+ youth, community and support aren’t just important; they can be life-saving. Without them, the risk of suicide rises sharply.
Intentionally jarring, the campaign pushes viewers to confront the consequences of isolation while calling for compassion, visibility, and action.
Out of Home
The Trevor Project will put up billboards that highlight the gravity of the issue, but also emphasize the crucial role support can play, prompting people to learn how they can make a difference
Digital
When someone scans the QR code on the billboards, they’ll be brought to a microsite, connected to the Trevor Project’s site, where they can access resources specific to supporting someone close to them.
The microsite will offer an AI tool that allows support people to practice conversations about suicide and get real-time feedback so they can feel more prepared discussing the topic.
