Client: Honda Racing

Agency: Wasserman Next Gen

Challenge: Create an experiential activation for Honda Racing in a mall setting based on a previous successful event.

Solution: We designed a luxury pop-up retail event blending high-end retail with museum-style storytelling. From influencer invitations delivered by F1 car, to a timeline-driven in-store layout, live engraving customization, and immersive mall signage, every touchpoint was designed to celebrate Honda Racing's storied history while making guests feel like part of the legacy themselves.