Client: Honda Racing

Agency: THE·TEAM (formerly Wasserman)

Challenge: Create an seeding kit experience for Honda Racing for 2 creators attending Monterey Car Week.

Solution: We designed a premium experience that spanned from before the creators arrived to after they returned home. Incorporating Honda’s brand identity and finished form strategy, we created an luxury feel to every element. The creators received merchandise as well as carefully crafted cards and collateral to not only give them the information they needed but also made them feel like part of the Honda family.