CHEW IN RHYTHM

INSIGHT: People listen to sad songs to deal with emotions.

BIG IDEA: Chew in rhythm to both cope and release anxiety.

ART DIRECTOR: Olivia Valcourt COPYWRITER: Jack Levin

Screenshots of a music streaming app showing the song "Orange Juice" by Noah Kahan playing, with details about the artist and different functions of the app.
Smartphone screen displaying an app interface with a pop-up message to pick chews speed, options 'standard' and 'freestyle', with background music and a man's portrait.
Smartphone displaying a music app playing the song 'Orange Juice' by Noah Kahan with abstract green glowing circle on black background.
Smartphone screens displaying a music app and a photo app. The left screen shows a photo of a man taking a self-portrait with the label 'Stick Season' by Noah Kahan. The right screen shows a playlist titled 'Chew in Rhythm Library' with multiple songs listed, including 'Goodbye Stranger' and 'Orange Juice' by Noah Kahan.
Smartphone screen displaying a music app with the album "Chew For - Extra Gum" featuring two options: "Chew for Sadness" and "Chew for Anxiety," with colorful, bold text on square backgrounds.
Smartphone screen displaying a Spotify playlist with the album art with pink balloon-style text saying "CHEW FOR YOU" and song titles including "Nowhere Next To Me," "Pool House," and "Little Dive," with playback controls at the bottom.